Category: Category 4
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The Role of Creativity in Digital Marketing: Why Imagination Converts Better Than Algorithms In a world where attention spans are shorter than a TikTok loop and algorithms change faster than fashion trends, one thing still reigns supreme in digital marketing — creativity. Yes, data drives strategy, and analytics optimise performance. But creativity? Creativity makes people…
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In a world of automation and templates, there’s one timeless truth in marketing: generic never wins hearts. You can’t copy-paste your way to real results.Because every brand is different. Every audience behaves differently. And every product solves a specific problem for a specific group of people. That’s why tailored marketing strategies aren’t just a nice-to-have…